Televisión Española has deemed it impossible to advance the prime time of La 1. During last season, series such as “HIT” and “Cuéntame” began at around ten fifteen at night. He already tried in 2015. Screen share went down; not so the number of spectators. Those were other times without platforms. This course, already under the new administration of RTVE and the presidency of Jose Manuel Perez Turner, productions such as ‘Ana Tramel’ and ‘Lazos de sangre’ do not start until after ten thirty after having recovered ‘Viaje al centro de la tele’ as the opening space; half an hour of courtesy to supposedly wait for the furthest behind (due to obligation or hobby). Or the two million faithful of ‘El hormiguero’ (Antena 3), the most watched program, and by far, between ten and eleven at night.
«Advancing the ‘prime time’ has not been worth anything. We have not achieved the purpose of modifying the life of the Spanish. Spain is a country where the sun sets later and the Mediterranean coast is not the Atlantic one, “said the president of RTVE in the Senate last spring.
In the case of national fiction, its duration does not exceed one hour, so it ends before midnight and thus it is graphically indicated to the viewer. ‘Ana Tramel’, moreover, is already complete on RTVE Play, so you can see it whenever and however you want. Perez Tornero A combined strategy with the same title has already advanced in order to reach young and old. However, programs like ‘Masterchef’, although it starts exceptionally at 10:10 p.m., ends without any kind of advertising interruption between one and two in the morning; a duration typical of private channels, which do have advertisements. It is no coincidence that the cooking reality show is one of the most watched shows in delayed during the following days.
The president of RTVE knows that he can and should play with linear television and on-demand service. Last Sunday, before the Ombudsman, he commented that ‘prime time’ will not start earlier on La 1, but on RTVE Play. He did not specify the discount time. He also announced as a novelty something that was already being done: post the unpublished program or series on the internet as soon as it finished its live broadcast. «Another thing is that I want to see him with the family. You can also use the platform and go ahead or you can stop it and see the result at the end, “he explained. Perez Tornero. He believes that we must trust in the autonomy of the citizen, but also that we must teach them to moderate their television consumption: “You do not have to watch it all day, no matter how much some programmers may want it.”
But not everyone has a smart TV to access RTVE Play. He doesn’t have to have it. And, even if you have it, you may not know how to handle it, “he adds. Jose Luis Casero, President of the National Commission for the Rationalization of Spanish Hours (ARHOE). “Not everyone has Netflix, or Movistar, or payment channels because they have no resources,” he continues. Pérez Tornero defended that Spain is a country with “many fiber optics and telephony.”
The linear television audience has dropped, but there are still a lot of people flocking to it, especially during the late evening. ‘Pasapalabra’ (20.00) and ‘El Hormiguero’ (22.00) are the most watched programs in general and, with some exceptions, the ‘prime time’ formats are no longer so. That is why Telecinco announced without much concreteness the advance of its ‘prime time’ at eight in the afternoon. What seemed like a risky bet, but not entirely crazy, was simply left in a previous newspaper at 8:00 p.m. of ‘Secret story’, because at 9:00 p.m. the news begins and then the ‘reality’ continues until the early hours of the morning. Conciliation, none.
The president of ARHOE believes that RTVE primarily but also private televisions –as concessions of radioelectric space– should favor conciliation with an advance and reduction of ‘prime time’. “In the rest of European countries, public televisions have more sensible and rational schedules,” he says. In the United Kingdom, for example, prime time begins at seven in the afternoon and ends at eleven at night. In France it takes place between 9:00 p.m. and 10:30 p.m. The exception, Italy, first cousin of Spain. Casero understands that there are parents who, after returning from work (and perhaps a traffic jam), watch television as a family as a hobby. Leaving work at five or six in the afternoon, he says, will not change television schedules.