Hyundai climbs two positions in the Spanish market and expects to grow 5% in 2022


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Despite the economic circumstances, the repercussions of Covid-19 and the semiconductor crisis, the year 2021 in Spain has been “spectacular, above what we expected”, as recognized by the CEO of the Leopoldo Satrústegui brand.

The manager has acknowledged that after a disastrous first quarter, the second half of the year has led the Korean firm to grow “up to the top 3 of registrations in Spain, with the Tucson as the best-selling model in its segment, and the second best-selling car in Spain throughout the year«.

Hyundai expects to increase its sales in the Spanish market by 5% in 2022, up to 60,000 units, after having registered 57,508 units in 2021, registering a growth of 26.66% compared to 2020.

After growing almost 27% in 2021 and becoming the firm with the highest growth, it has managed to rise two positions among the best-selling brands in the Spanish market, reaching fifth position.

In this sense, the company has increased its market share to 6.7%, when its objective was 5.6%, since in 2020, the market share in Spain amounted to 5.3%.

Likewise, the return on billing of the commercial network of Hyundai recovers pre-pandemic levels, reaching the same figure as in 2019, a 2.1% return. In the year 2020, the profitability of the company’s network was 1.6%.

The company will invest 45,000 million euros in R&D and future technologies in the next three years around the world. In addition, specifically, it will allocate 17,500 million euros in electrification, connectivity and autonomous driving.

Leopoldo Satrústegui, CEO of Hyundai Spain
Leopoldo Satrústegui, CEO of Hyundai Spain

The 2025 Mobility Strategy includes 12 electric models and its objectives are to enter the ‘top 3’ of global electric manufacturers, sell 560,000 electric cars and 110,000 electric fuel cell cars per year. “Although some brands have turned back on their commitment, we continue to believe that hydrogen is going to have a great future, especially in Spain, where the potential for renewable energy generation It will give us a great opportunity. It is true that the hydrogen infrastructure is deficient, and its implementation is going to be slower than that of the network of electric chargers, but it will come«, Satrústegui has reflected on the matter.

zero emissions

In terms of sustainability, the company estimates that by 2035 all vehicles marketed in Europe will be ‘zero emission’ while ten years later, by 2045, it hopes to achieve carbon neutrality in all markets.

“This vision goes through the commitment of have reduced our carbon emissions by 75% by 2040 below the figures for 2019«, the general director highlighted.

By models, the Hyundai Tucson has been the leading model in sales in its category and the second in the market, after registering 21,258 units last year. They are followed by the Kona, with 12,234 units; the i20, with 9,382 units, and the i30, with 5,376 units.

Between January and December 2021, Hyundai has positioned as the second brand in registrations of electrified models, after delivering 16,113 units. Counting the ‘mild hybrid’, 50% of Hyundai’s sales correspond to this type of vehicle, about 28,686 vehicles.

The CEO of Hyundai also valued the operation of incentive plans for the purchase of low-emission vehicles. in this sense, Leopoldo Satrústegui acknowledges that “Plan Moves III has worked, that cannot be denied, although it is a plan that can be improved”. Thus, it defends that it has been less effective due to the fact that, being a plan for the whole of Spain, that each autonomous community is responsible for activating it and its management it doesn’t help buyers easily access incentives. He also requested that the Moves III aid not have to pay personal income tax, as well as the implementation of “real decarbonization plans”. From his point of view, “the important thing is to remove vehicles over thirteen years of age from circulation, which are the ones that really have high CO2 emissions. For this, it would be good if there were incentives for owners who have an old car and who, due to whatever circumstances, cannot afford to go directly to an electric one, because an old diesel or gasoline car emits 90% more CO2 than a combustion one. modern”.

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