The most listened to Spanish female artist in the country, Aitana, has announced the world premiere of the first preview of his new album by surprise, at midnight this Sunday to Monday, December 7.
This new advance song called «11 reasons», included in the album with the same name, has been composed and produced by Aitana Ocaña, Mauricio Rengifo and Andrés Torres, mixed and mastered by Tom Norris (Lady Gaga, The Weekend or Mariah Carey among others), and voices by Aitana at PKO Studios by Camilo Aristizábal and Caco Refojo. The video clip was shot in Madrid, produced by @ shoddy.eu and directed by Jean Lafleur.
It is impressive to review Aitana’s record of achievements. In just three years he has gone from anonymity to stardom, becoming one of the artists of the Latin musical universe with the greatest international projection. In countries such as Mexico and the United States, its popularity continues to grow and it has already certified (US) Platinum and Gold Records through RIAA, the entity that officially validates these recognitions, adding a total of 20 albums of platinum and 13 gold records since he started his musical career in 2018, a whole record so far never seen in a new artist in Spain in such a short period of time.
Recent collaborations with artists from Cali and the Dandee (“+”), Reik (“Enemies”), Katy Perry («Resilient»), They have to (“More than I bet”), Sebastian Yatra (“Heart without life”), Lele Pons, Greeicy and Tini (“Telephone”) or David Bisbal (“If you want her”)… among others, they amply confirm the upward nature of her career. And her alliance with Marmi (in which she participated as executive producer of “Your DNI photo”) demonstrates her unquestionable ability to prescribe. This collaboration, together with a musician of a hitherto minority profile, entered directly to the top of the Spanish and world Top Viral as well as the Top 5 of Spain.
Habitual in the red carpets of the most prestigious national and international awards (and on many occasions collecting the award), this year he adds to his recognitions the nominations of Latin Grammy “Best Pop Vocal Album”, MTV Awards “Best Spanish Artist”, and Los 40 Music Awards “Best Artist”, “Best Song” (+), “Best Music Video” (Enemigos), “Best Song” (collaboration with David Bisbal in If you want it), recognitions that reinforce the arguments and achievements in his career, once again, for this 2020.
Aitana’s connection with the millennial audience is very powerful. It is ambassador of brands such as Inditex, Yves Saint Laurent, Puma and Multiópticas. And large international firms such as Rimmel London, Coca-Cola or Citroën have relied on her for their campaigns. Logical, because she is the Spanish female artist with the highest number of followers and engagement in social networks, a huge 16% ratio, 5 times more than what is considered a good figure, leads her to confirm her close relationship with fans in her rrss.
As for his music, continuous No. 1 on the charts and spraying records of reproductions and views in Spain they endorse the unprecedented success of their musical project and, not only in the «digital universe», also the female artist who sold the most albums during the year with her first work «Trailer» and «Spoiler». It should be remembered that Aitana has displayed this artistic and expressive explosion on stage, harnessing herself in an intense tour. «Play Tour» took 150,000 spectators to the most mediatic live show of 2019. Only the terrible pandemic crisis that we are experiencing has been able to interrupt this triumphant development that confirms its status as a new pop icon in Spain.