They are low in fat and help prevent overweight; they constitute one of the main sources of vitamin D, key in winters in which it improves the immune response; and multiple studies point to its properties to reduce the risk of disease. Whether in grain or in processed products, cereals are a cornerstone of any healthy diet.Spain, net importer of this product, cultivates an average of 6 million hectares per year, more than a third located in Castilla y León, one of the main barns and farms in the country, where the primary sector feeds the maintenance of the rural environment in that increasingly empty Spain and that demands more quality and food sustainability. The countryside of Castilla y León is nourished not only by cereals. Fruits, vegetables and up to five protected geographical indications of legumes make up a pantry that drinks from a varied biodiversity, with products that “per se” have an important gap in a healthy and balanced diet, according to the Vice-Minister of Rural Development of this autonomy, Jorge Llorente, who also highlights how in Castilla y León these products are backed by the guarantee offered by the Land of Flavor brand, Europe’s largest quality food portfolio.
Up to a total of 5,974 authorized products from 897 companies protects this yellow heart label born in 2009 with the aim of guaranteeing the origin and authenticity of the products and that includes that quality that consumers increasingly demand and that it goes beyond an optimal state or a good flavor that not long ago it was understood that this concept implied and that now delves into other pluses. Quality, Llorente points out, is also “organoleptic, nutritional, functional, social and sustainable”, a quality, the latter, which has experienced a great boom in recent years.
In a land where extensive production rules, those sustainable products have been the order of the day since ancient times being fully Respectful towards the environment. In the cattle raising, its practices are aimed at minimizing human impact in open spaces. In farming, efforts are focused on systems that use conservation techniques and improvement of soil quality, favor the ecosystem and obtain food from maximum nutritional quality without the use of chemicals. It involves tens of thousands of head of cattle and an area sown with meadows and pastures, cereals, plants harvested in green for animal feed, dried legumes, industrial crops and the vineyard.
And those who were not already on board of organic production due to its idiosyncrasies, have been jumping on the bandwagon in recent years. Nowadays more than 600,000 hectares follow this type of production, seventy percent more than four years ago. “The trend indicates” that this model “has come to stay,” they point out from Castilla y León.
Fruits and vegetables, eggs, dairy products and legumes, in addition to cereals and forages, are the most popular organic products. The challenge is to maintain a fair remuneration for goods products that require the highest quality and processes that imply higher costs and that must be enforced so that the consumer wants to assume them and the farms are profitable.
In recent years, these products have seen improved your marketing capabilities. With a “good reception” by commercial surfaces and traditional points of sale, the revolution of an internet in which the citizen has “more and more ability to choose his purchase” à la carte.
Proof of this, it has been like in times of pandemic increased near to 40 percent The number of products available in Market Tierra de Sabor online. A point of sale where healthy and organic products reign. By sectors, most of the products are meats, with 3,026 flags and 51 percent of the total, and they range from top quality meats to the reputed Iberians that emanate from the temperance of the Castilian and Leonese meadows and herds. They are followed in a land of eternal vineyards, the wines –consumed in moderation, also have beneficial effects on health– with 933 references from nine Denominations of Origin; those derived from cereals, dairy products, fruits and vegetables and, to a lesser extent, other sectors such as legumes.
Free of gluten and allergens
Some products between which the allergen free, gluten free and lactose free. Castilla y León is the first Community that, through its food quality seal, Tierra de Sabor, has promoted an awareness campaign on allergies and food intolerances in addition to classifying the products so that the consumer can verify whether they are acts par their consumption.
In order to favor good practices of all the processes of the value chain, such as the production and handling of food, the campaign is an audiovisual tour of Castilla y León by the hand of chef Mateo Sierra that visits renowned chefs from restaurants in the Community to bring the brands of products distinguished with the yellow heart to people who, due to allergies or intolerances, have to eat, with quality and safety guarantees, gluten-free or lactose-free foods.