Consumption The national citrus campaign begins with the arrival in supermarkets of Valencian mandarins of the clemenrubí and orogrós varieties and Murcian lemons. In total, the cooperative will buy more than 10,200 tons of mandarins and oranges of national origin during the 2021-22 campaign, which represents a 10% increase in the volume of purchases from local suppliers compared to previous years.
It should be noted that 90% of the oranges and mandarins sold in the chain’s supermarkets are of Valencian origin, a fact that reflects the cooperative’s commitment to local and proximity products during the campaign season and to the stamps of quality that certify them.
Consum will market the oranges of the navelina varieties, of the navel group, and valencia, and the clementines of the marisol, clemenrubí, oronules, mioro, orogrande and clemenules varieties, with PGI Cítricos Valencianos, varieties that it offers to its customers during the months that it lasts the Valencian campaign.
As Lourdes Brugera, Director of Sales and Logistics of Fresh and Refrigerated Products of the cooperative, has highlighted, “for Consum it is essential to support the local economy and we work to always offer our customers Valencian oranges and citrus fruits from the areas where we are present , like Murcia and Andalusia. As of this week we are in a position to offer citrus fruits from here, which meet all quality parameters and they are in perfect state of maturation and consumption ».
In parallel, the cooperative also starts the national campaign of lemons, with the primofiori variety, of Murcia and Alicante origin, and that of pomelos, with the star ruby variety, also of Murcia origin, with a total purchases of 2,200 tons and more than 200,000 kg, respectively.
The Valencian Citrus PGI is the entity that certifies the oranges, mandarins and lemons that are grown in the Valencian Community and that comply with strict origin and quality requirements. The IGP has two main objectives: the certification and promotion of Valencian citrus. The Regulatory Council carries out rigorous controls, both in the field and in warehouses, of conditioning and packaging, to guarantee the quality of Valencian citrus fruits, in aspects as important as the maturity of the product.