Information consumption grew by 78% during the pandemic in Castilla-La Mancha


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The information consumption among the Castilian-La Mancha has grown in a 78 percent during the time of confinement in the pandemic, according to a survey carried out by GAD3 and the AXA Foundation for the independent forum «Journalism 2030». Teleworking, which employs 55 percent of respondents (59 percent nationwide), men and women between eighteen and sixty years old with a high level of education, is the factor that triggers this increase in the demand for information by citizens, according to those responsible for this survey. The survey was conducted on a national sample of 4,300 people, of which just over three hundred correspond to the Community of Castilla-La Mancha.

The high level of trust that the survey grants to media such as radio (a little more than six points out of ten), the paper press and digital media is related, according to these officials, to the appreciation of a large part of the population for the role played by the media during the pandemic.

“A sacrificial role, which has made the print media go out into the streets every day despite the fact that many newspaper outlets were closed and many people were confined,” Josep Alfonso, director of the AXA Foundation, told ‘Periodismo 2030’ , promoter of this survey for the journalistic forum.

Survey prepared by GAD3 and the AXA Foundation
Survey prepared by GAD3 and the AXA Foundation

In line with the previous data, 86 percent of Castilian-La Mancha declared themselves to be well informed of the current situation, although the national average amounts to 90 percent. The main topic of informative interest is health -which seems logical given the date of collection of samples, the month of October-, followed by local information, which, contrary to what happens in Castilla-La Mancha, constitutes the first focus of attention for readers, listeners and viewers from all over Spain. Political information occupies, after scientific, only fourth place in the attention of the public nationwide (77 percent compared to 85 percent for local information and 81 percent for health information).

86% of the inhabitants of the Community are aware of the information: television, the most followed medium

Spaniards say they get information mainly from television, radio, digital media and paper media, the latter and radio being the ones that deserve the greatest credibility. However, social networks, through which a majority of young people under thirty years of age are informed, do not deserve so much trust: 58.8 percent of Spaniards (51.3 percent in Castilla-La Mancha) believe that the networks are occasional carriers of ‘fake news’, while an overwhelming majority value with more than six points out of ten the credibility, especially of the radio and the written press.

Journalists’ rating

Despite the increase in the appreciation of the role played by the media that the year 2020 has meant, the truth is that the valuation of journalists continues to be at modest levels among those surveyed. However, the Castilian-La Mancha grant much more credibility to journalists than the average for all Spaniards (23 versus 19 percent). But, at the same time, they are also very critical of the information: when asked if they grant more credibility in the gatherings to professionals of the sector in question or to journalists, 14 percent answered that “none”, compared to the average national 10 percent. But 45 percent of those surveyed think that ‘both’, journalists and professionals in the sector in question, deserve confidence in the gatherings.

The Castilian-La Mancha are also above the national average when it comes to giving greater credibility to public media than to private ones (24 compared to 23 percent).

Radio, print and digital press, the media that deserve the most confidence from those surveyed

Slightly more than eighty percent of the inhabitants of this Community claim to consume informative gatherings, especially on television and radio, although those who have become fond of this journalistic genre through YouTube increase somewhat. In general, the percentage of Spaniards who say they never see or hear gatherings is 16.3 percent, a figure that increases slightly in Castilla-La Mancha (19.3 percent). And seventy percent of Spaniards think that “always, almost always or sometimes” the gatherings show a degree of deficient information on the part of the journalists who take part in them.

“Journalism 2030” is a critical and independent forum for debate and information on journalism that will be done in the future. So far, one hundred and eighty leading information professionals have participated in these debates. The survey that is discussed in this news is part of the activities of the Forum, which also conducts chats and video interviews with the main journalists in the country. These works can be found on the web www.periodismo2030.com

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