Are just two figures, the first to cross the Passage de la Banca and stand guard next to the Bosc de les Fades, but they help to understand where the shots go in the new Barcelona Wax Museum. Snowflake and Greta Thunberg. An emblem of the Barcelona of the past and a global icon of the future, together in an effort to wash the face of one of the city’s attractions that had aged the worst.
It is more: those of the young Swedish activist and the famous albino gorilla They are the first figures to join the museum in the last 13 years and also the first of an ambitious renovation that will culminate on December 4, when the space reopens its doors. “The new museum will have a total of 120 figures, of which more than half will be new, that will inhabit 28 different scenarios, in a global concept that is committed to technology and interactive experience”, highlights the creative director of the space, Toni Cross.
Aware of the decline and the impossibility of competing with similar museums in other European capitals, the managers of the space put the museum up for sale last May. The need for renovations and the outdatedness of a collection in which no figuran ni Messi ni Obama, To give two of the most bloody examples, they launched a museum that was inaugurated in 1973 by the set designer Enrique Alarcón. Now the company Advanced Leisure Services (ALS) wants to regain its appeal and ensure that the 19th-century building returns “to attract the Barcelonan public, as it did in the 1970s, and help La Rambla to once again be the leisure place for Barcelonans it was before” .
Six million euros have been invested for them and they have decidedly committed to bringing the Wax Museum to the XXI century. “We want to present an innovative and modern concept, where we are committed to technology to create a space with interactive experiences and a philosophy that guarantees the greatest and most memorable experience for all visitors,” says Cruz, former president of Endemol and partner of ALS in this adventure.
Vital in the new project will be the use of technology and interactive experiences, yes, but even more the renovation of a gallery of characters that will include some of the historical figures of the museum along with current references and icons of music, the sports, cinema, cooking or history. “The new museum will have a total of 120 figures, of which more than half will be new, that will inhabit 28 different scenarios, in a global concept that is committed to technology and interactive experience”, adds Cruz.