The eight most cited European cities on Instagram at Christmas


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On these Christmas dates London, Paris, Vienna, Madrid or Prague transform their streets, squares, shop windows and shops into magical places where hope and illusion make their way in a year marked by the Covid pandemic that has claimed thousands of lives . And although this year it is not possible to visit Vienna’s wonderful flea markets in person, enjoy a glass of mulled wine in the lively streets of Berlin, or see the City of Light more illuminated than ever, it is still possible to soak up that Christmas spirit of the main European cities from a distance. Although it is true that many of these destinations have greatly reduced their program of activities, the magic of these dates can still be felt in their streets. The platform for booking activities at destination, Musement, has made a classification with the eight most “instagrammed” European destinations during Christmas, and reveals how these days are lived in these cities.

London, 280,001 mentions

The British capital leads the ranking of the most popular cities in this social network. The country, which just announced that it will slightly ease restrictions from December 23-27 to allow family reunions (albeit with limits), has greatly reduced its Christmas programming, compared to other years. Thus, London will not celebrate “Winter Wonderland”, the mythical Christmas market in Hyde Park, nor will it be possible to skate on the iconic ice rinks that were set up each year at the Natural History Museum and Somerset House. However, the lights are already shining again in its most important streets, such as Oxford Street, Carnaby Street or Covent Garden, among many others. One of the most photographed are those of Oxford Street, which this year pay tribute to the anonymous heroes, who will be able to see their names illuminated on the famous London street for a week. The city has also been filled with Christmas trees, but the traditional trees in Trafalgar Square and Covent Garden have come up with a competitor: the beautiful 10 meter tall pink tree at St. Pancras station triumphs in networks!

Edinburgh, 53,296 mentions

This year, the traditional Christmas market is held online
This year, the traditional Christmas market is held online

The city of Edinburgh is beautiful 12 months of the year, but when it is decked out for Christmas, few cities can compete with its charm, so it is not surprising that it has accumulated more than 53,000 mentions. This year, to avoid crowds, the traditional German-style Christmas market that used to take place in the gardens of Princess Street will be held online. However, thanks to the extra funds available due to the cancellation of various events due to Covid-19, the Christmas lighting will reach all districts of the city. The festive period was officially inaugurated with the lighting of the Christmas tree and the lighting of a huge 18-meter-wide rainbow on “The Mount” (the artificial hill that leads to the Old City), in honor of the workers who have been on the front line during the pandemic.

Paris, 45,313 mentions

After a new confinement, non-essential shops reopened their doors on November 28 in Paris. Although this Christmas is being very different in the French capital, one of the classics of these dates has returned to conquer the networks also in 2020: the majestic tree of the well-known Galeries Lafayette. Every year, thousands of people came to the City of Light to see the lighting of the Christmas lights, however, on this occasion, Parisians and citizens from all over the world were able to follow the ceremony of the lighting of the iconic avenue online from the Champs Elysees. Another of the protagonists of this year is the huge illuminated hot air balloon on rue Saint-Honoré, the city’s famous shopping street.

Vienna, 23,586 mentions

With more than 23,000 mentions, the Austrian capital is in fourth place in the ranking, and it is not for less, since its elegant squares are the perfect setting for the Christmas markets. However, we will have to wait until next Christmas to see them again, since this year they will not be able to be celebrated. But the traditional lighting, which already illuminates 31 shopping streets in the city, and the beautiful Christmas tree in front of St. Stephen’s Cathedral remind us how good these dates feel in Vienna.

Prague, 19,706 mentions

As in Vienna, in Prague the traditional Christmas markets will not be held either. Every year, the markets of Old Town Square and Wenceslas Square, with their many stalls with Czech crafts and specialties, attract thousands of people, so there are already many who are impatiently awaiting the arrival of the next Christmas to to enjoy its unique atmosphere again. To compensate for this great absence, the huge tree decorated with 6 km of strings of lights and hundreds of blue, red and white balls (like the national flag), looks more beautiful than ever in the Old Town Square.

Dublin, 15,096 mentions

To the traditional Christmas lighting that already adorns many Dublin streets, such as the lively Grafton Street, we must add the facilities of “Winter Light”. For the third year in a row, the colorful light projections transform 17 locations throughout the city. But, without a doubt, one of the biggest novelties of this year comes from the iconic Guinness Storehouse. Throughout the month of December, the famous tourist attraction will host “Winter Village”, a small Christmas market where Irish artisans can sell their wares.

Rome, 12,925 mentions

The undisputed protagonist during these dates in Rome is “Spelacchio”, the famous tree 23 meters high located in Piazza Venezia. Its 100,000 LED lights were turned on on December 8, thus inaugurating the birth period in the Italian capital. As in many other cities, Rome will also not hold the traditional Christmas markets in Piazza Navona, but its three fountains will be illuminated until January 6. In addition to the static lights, the impressive Fountain of the Four Rivers will host a light show every 20 minutes from 5:00 p.m. to 9:00 p.m.

Berlin, 12,751 mentions

Germany is, without a doubt, one of the countries that lives Christmas the most, so it is not strange to see one of its most important cities in the ranking. This year it will not be possible to enjoy the traditional markets located in front of the Charlottenburg Palace or on the Gendarmenmarkt, but the lighting on the Kurfürstendamm avenue and the instagrammed tree next to the Reichstag building remind us that, despite everything, it is still Christmas .

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